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THE WEST COAST COLLECTION: SPRING/SUMMER 2025
5 new pro-crafted dimensional shades—our most seamless blends yet.
Our most complex rooted blends to date
— designed for effortless, elevated installs.
Custom-crafted in our exclusive factory
using our signature 5‑day cold bath method to lock in shine & hair integrity.
Developed with stylists, for stylists —
over a year of pro feedback & refinement.
Rodeo Espresso

Rodeo Espresso

A blended mix of natural black, medium brown with mousy brown highlights - with a medium brown root
Pacific Coast Pearl

Pacific Coast Pearl

A blended mix of dark brown, medium brown & ice platinum - with a mousy brown root
Hollywood Honey

Hollywood Honey

A blended mix of golden blonde lights & chestnut lights with beach blonde highlights - with medium brown root
Sandy Malibu Mirage

Sandy Malibu Mirage

A blended mix of natural black, medium brown with mousy brown highlights - with a medium brown root
Golden Bear Brown

Golden Bear Brown

A blended mix of chestnut ombre, dark and medium brown - with a dark brown root
Rodeo Espresso

Rodeo Espresso

A blended mix of natural black, medium brown with mousy brown highlights - with a medium brown root
Pacific Coast Pearl

Pacific Coast Pearl

A blended mix of dark brown, medium brown & ice platinum - with a mousy brown root
Hollywood Honey

Hollywood Honey

A blended mix of golden blonde lights & chestnut lights with beach blonde highlights - with medium brown root
Sandy Malibu Mirage

Sandy Malibu Mirage

A blended mix of natural black, medium brown with mousy brown highlights - with a medium brown root
Golden Bear Brown

Golden Bear Brown

A blended mix of chestnut ombre, dark and medium brown - with a dark brown root